Tip 6:
"Ad" It Up
Ads in local and regional newspapers are easy to produce and worth doing for short periods of time. Here are some guidelines on what you should do:
+ Create a clear, simple message
+ Feature positive qualities of your community and facility
+ Make sure contact information is prominent
+ Compare ideas from professional journals
For more details please see the sheet "Advertising Your Job Vacancy—How to Write a Classified Ad."
You'll need more than just classified ads to help in your efforts. Consider employee referral programs, job fairs, and campus recruitment events at local colleges and universities and develop some simple marketing materials to help promote your facility
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Chart Note
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In addition to ads, consider brochures, fact sheets, flyers, and videos as a part of your marketing mix. They'll come in handy at job fairs and trade shows
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Healthy Move
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Contact the art and design departments at local colleges and universities. Students looking to build portfolios are often available to help provide printing and creative talent.
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