Tip 25:
It’s the Thought That Counts
Show candidates that you care by offering incentives. An incentive can be anything that increases the chances of a candidate selecting your community. It’s often the thought, not the dollar value, that makes a difference in how appealing your offer looks. Consider these ideas:
+ Free use of an automobile
+ Subsidized continuing medical education
+ Rent-free office facilities
+ Salary guarantees
+ Volunteer office staff
+ Reduced property tax
+ Shared night and weekend coverage
+ Guaranteed vacation coverage
+ Low-interest loans for land and construction
+ Free baby-sitting services
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Chart Note
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Consider an offer that’s unique to your community—then make it.
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Healthy Move
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Take note of what private practices are doing to make attractive offers to candidates. After all, you may be competing with them for your next hire. Search the articles database at Physicians Practice (http://www.physicianspractice.com/) for insights and suggestions.
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